Team

Small team. Senior people.
Direct access.

You work directly with the people doing the work.

Mark O'Toole, Founder & CEO

Mark O'Toole

Founder & CEO

Mark founded Inference Advisory after fifteen years in tech communications, beginning as Head of Press at Web Summit and going on to join the founding teams of Beachhut PR and 150Bond.

He has represented companies from pre-seed to acquisition, as well as public companies, across fintech, AI, SaaS and deep tech, and his clients have appeared on CNBC, the BBC, Bloomberg, TechCrunch, Forbes and Fortune.

An award-winning communicator, he co-founded The Briefing and sat on the PRII working group behind Ireland's guidelines for the use of AI in PR.

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Matt Cortland, Head of AI and Research

Matt Cortland

Head of AI and Research

Over a decade in global PR and communications, from the ASUS press office as a Luce Scholar to head of communications at PageFair, where the Adblock Reports were cited in Mary Meeker's Internet Trends Report. Co-founded The Cauldron and scaled it to $50m in global revenue and more than a million guests.

Now an AI builder and economic researcher. He builds voice and vision agents to collect data that does not exist yet, then turns it into public research: The Guinndex and The Gas Index. Covered by Fortune, the BBC, and The Times.

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Aka Large, Senior Communications Consultant

Aka Large

Senior Communications Consultant

Experienced public relations and strategic communications consultant, editor and multimedia creative. Works closely with senior stakeholders and coordinates media relations to shape impactful public messaging.

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Niki Lockley, Communications Consultant

Niki Lockley

Communications Consultant

Experienced media relations and corporate communications advisor. Specialises in press office management, stakeholder engagement, strategy and reporting, and thought leadership campaigns.

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Plus a network of specialists.

We also work with a network of senior specialists: writers, researchers, designers, broadcast producers, and policy advisors, brought in when a project needs them.

We're growing. See careers, or work with us.